BEAUTIFULLY SIMPLE & BUILT TO ORDER
We build our bikes one at a time, custom fit to you, and just the way you want it.
Personalize your perfect ride with our online bike builder.
We build it for you by hand and have it ready to go in 48 hrs with our 50 Day Ride Guarantee.
We custom fit your bike to you using our roll: perfect fit system.
Free bike shipping and returns to you or your local bike shop.
BUILD YOUR CUSTOM BIKE ONLINE NOW
50 DAYS TO RIDE GUARANTEE
We want you to love your new bike. Ride it for up to 50 days, and if you don’t absolutely love it, we’ll take it back, or we'll exchange it for a different model, no questions asked. We’ll even cover the return shipping.
roll: Bicycle Company Blog
NEWSLETTER SIGN UP
roll: Community members receive exclusive offers and updates on new products and happenings at roll: