THE CUSTOM BIKE REDEFINED
We build the bike for you. Just the way you want it.
DESIGNED FOR YOUPersonalize your perfect ride with our online bike builder.
BUILT TO ORDERWe build it for you by hand and have it ready to go in 48 hrs.
CUSTOM FITWe custom fit your bike to you using our roll: perfect fit system.
SHIPPED FOR FREEWe'll ship it to you for free, or you choose your delivery option.
OUR BIKE STARTS HERE
A:1 ADVENTURE • C:1 CITY • S:1 SPORT
This is where it all started...with a single minded vision to define the ultimate versatile bike. On road or off road this more than satisfies. It's tough, really tough... and extremely attractive.
We designed and built this bike specifically to make the everyday ride far more than just an everyday ride. The more upright, comfortable riding position gives great visibility. As with all our bikes you specify the build and accessories. Urban cycling doesn't get any better .
This is our flat bar road bike. We imagined it and then we built it... proportional iconic perfection, deceptively fast, understated with an effortless finesse. It's designed for those who want to sweat a little, or maybe commute, or maybe both.
roll: Bicycle Company in the news
The Manual - Roll Into Summer on a Fully Customized Bike from roll:Bicycle Company
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Bicycle Retailer - Roll: Bicycle Company begins selling customizable bikes online
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Forbes - How This Niche Retailer Reinvented The Online Customer Experience, One Bike At A Time
If there’s a retail niche that would appear to be protected from the inroads of ecommerce, it’s bicycle sales. The customer experience in...