Home / Bikes. Change. Lives.

We are proud of our roots in Columbus, Ohio and strive to be role models in our community. Through our existing roll: Model collaborations we are lucky to focus our efforts and financial resources on individuals and organizations that share our vision that bikes can (and do!) change lives. We actively look for opportunities where we can amplify existing initiatives in which bikes can play a meaningful role in helping organizations and individuals towards their goals. Whether that’s for health and wellness, for transportation, or just simply to share the love of bikes with a wider audience, our work is guided by our company values; Celebrate All Riders, and Make a difference!

roll: Model + Pelotonia

A big part of our roll: model program, and our commitment to help lead the charge against cancer, is the Pelotonia Rider Discount pioneered by roll: on purchases by Pelotonia riders. In 2021 we are once again proud to offer Pelotonia riders 5% off bikes, and 10% off everything else on your purchases at roll: stores. This discount is available to registered riders for all your bike, clothing and gear purchases between your registration date and the ride, with the proud support of our partners at Giant and Cannondale.

Request for support through our roll: Model Program

If you are looking for support for your own cause or event, and feel like there could be a great fit through our roll: Model program, please submit your request for support below and a member of our team will be in touch.