'OUR MISSION IS TO MAKE OUR EVERY DAY RIDE SO MUCH MORE THAN JUST AN EVERYDAY RIDE.'
Stuart Hunter - Founder.
WE ARE ROLL:
Our story is born out of our personal experience and our passion. That riding bikes transforms people, and transforms communities for the better.
BIKES. CHANGE. LIVES
Whether it’s connecting people to community activities, making friends from group bike rides, allowing families to spend time together, improving our health, riding for a cause, or just simply taking time to enjoy our city’s unique neighborhoods and country roads; bikes can (and do) change people’s lives. If more people can experience the positivity that riding bikes brings, and if together we give people the opportunity to find their own ride, then we all move forward. That's our goal.
With 12 years of history in our shops, selling thousands of pretty great bikes, we found ourselves with a mission. To conceive, to design, and to build a bike that met our own higher standards, and fulfill our every last wish for the bikes we wanted to ride. With determination and enthusiasm we began the journey, starting from scratch, fixating on every last detail to build the bikes we are proud to own, and share with you today. We invite you to join us and to find your ride.
We are proud of our roots in Columbus, Ohio and strive to be role models in our community. Through our existing roll: Model collaborations we are lucky to focus our efforts and financial resources on individuals and organizations that share our vision that bikes can (and do!) change lives. We actively look for opportunities where we can amplify existing initiatives in which bikes can play a meaningful role in helping organizations and individuals towards their goals. Whether that’s for health and wellness, for transportation, or just simply to share the love of bikes with a wider audience, our work is guided by our company values; Celebrate All Riders, and Make a difference!
- Pelotonia – Our team has committed to ride and support this movement to fund cancer research in our local universities and research institutes, from day 1 to day 0.
- Franklinton Cycle Works – We pass along all our adult donation bikes, gently used take off parts and service left overs to Franklinton Cycle Works in support on their mission to build bikes, build connections and to build communities.
- Columbus Neighborhood Pride – We service and pass along our gently used Kids Trade-up Program bikes to support the Columbus Neighborhood Pride Bicycle Safety Festival, servicing Elementary School of the Neighborhood Pride area.
- CRIS. Community Refugee & Immigration Services - We service and pass along our gently used Kids Trade-up Program bikes to support the children of new American Citizens establishing themselves in the US.
We welcome opportunities to share the bike love across our community, and ever-growing network of Retail Partners across the nation.