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'OUR MISSION IS TO MAKE YOUR EVERY DAY RIDE SO MUCH MORE THAN JUST AN EVERYDAY RIDE.'

Stuart Hunter - Founder.

 


WE ARE ROLL:

Our story is born out of our passion and belief that, bikes change lives. With 12 years of history in sharing this belief through our own shops, we found ourselves with a calling. An irresistible challenge to conceive, to design, and to build a bike that met our own higher standards, and fulfill our every last wish for the bikes we wanted to ride. With determination and enthusiasm we began the journey, starting from scratch, fixating on every last detail to build the bikes we are proud to own, and share with you today.

All you have to decide is where you want to take it.





WHAT DRIVES US:

We order our clothes how we like, our cars how we like, our coffee how like, our furniture how we like, and even our running shoes how we like. But we couldn’t order a bike how we liked. It didn't make sense, and after 10 years running our own shops, it still didn't make any sense. So we’ve set out to build the bike and the bicycle company we’ve always wanted.
  • We want to build kick ass, modern bikes that look really damn good.
  • And we want to be able to personalize them and to make them our own.
  • We want quality and performance better than anything else out there.
  • And we want to go anywhere and do anything we want with our bikes.

 



The roll: Bicycle Company Way

1. Created by you.

2. Fit to you.

3. Built to order.

4. Shipped for free.

  

ONE BIKE. YOURS. FIND YOUR RIDE!