We are roll:

Our story is born out of a passion, not just for bikes but of the whole cycling experience. With 10 years of history in our stores, selling thousands of pretty great bikes, we found ourselves with a calling. An irresistible challenge to conceive, to design and to build a bike to fulfill our every last wish. An accessible, high performance beautiful thing, better that any bike we’d ever seen. With determination and enthusiasm we began the journey, starting from scratch, fixating on every last detail to create something that today we are more than proud of.

All you have to decide is where you want to take it.

What we want.

We order our clothes how we like, our cars how we like, our coffee how like, our furniture how we like, and even our running shoes how we like. But we couldn’t order a bike how we liked. It didn't make sense, and after 10 years running our own shops, it still didn't make any sense. So we’ve set out to build the bike and the bicycle company we’ve always wanted.
  • We want to build kick ass, modern bikes that look really damn good.
  • And we want to be able to personalize them and to make them our own.
  • We want quality and performance better than anything else out there.
  • And we want to go anywhere and do anything we want with our bikes.


The roll: Bicycle Company Way

1. Created by you.

2. Fit to you.

3. Built to order.

4. Shipped for free.